syn social media1Unless you’ve been hiding in a technology-proof basement for the past year or two, you are at least familiar with the name Facebook.  When you peel back all the layers of what Facebook can do, you will find that the core of Facebook is a platform for bringing people together.   Whether it is finding long lost school pals, sharing pictures and video, or broadcasting your immediate thoughts of the moment, Faceboook is the social networking site of choice for young and old.

Early History

Facebook is a social networking website launced in 2004. It was created by Mark Zuckerberg, who was a Harvard student at the time. Yes, it’s another great computer project to come out of dorm rooms. Zuckerberg was inspired by a printed manual at his old prep school that was unofficially called the “face book”, creating the original concept for Facebook.

syn social media2Early releases of Facebook were open to fellow Harvard students, then more east coast university students. It was released to high school students in 2005. It wasn’t until 2006 that Facebook was opened to any user with an email address (and over the age of 13). During those first couple years, Facebook was incorporated and moved to Palo Alto, CA.

How does it work

Here are the basics:

  1. Signup for a free Facebook account
  2.  Find friends – Its easy to do! You can search by email address or even by full name. Facebook will also suggest friends based on people you may have in common with your friends.
  3. Your wall – This personal space is basically a news feed of your activities. You can control your wall with privacy settings, but most people have it set so all of their friends can view their wall. Your wall will contain any status updates you post, new pictures you posted and updates from applications you use.
  4. News Feed – This is what you see when you log in. It’s basically a summary of your friend’s activities.

So why do businesses care?

 Small businesses can create a Facebook fan page to promote their company. People can “like” your page and follow your company.  Hopefully, your friends will become a fan of you company, which will post a status update on their wall and in turn invites their friends to become a fan.

syn social media3Now that your company has fans, you can use the fan page to post updates, promotions, contests, photos and videos.  Your fans can use Facebook to communicate you.  Facebook is a free avenue for communication with your customers.

Stay tuned for more information on Facebook and how to create a fan page for your company!

Written by Diane

Diane is the Creative Consultant for Synergetic Web Group. Together with the owner Jenny, they create the team building fabulous websites for small businesses.

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