Great example of how to incorporate social media

FYI – Submit your URL to a quality web directory. We are listed in the Resources Directory Earlier today I was reading an old issue of BtoB and came across their social media marketing awards.  I only skimmed the article because they were huge companies like Microsoft, Cybase, EMC, etc.  While I’m sure I could [...]

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The Basics of URL Shorteners

In modern websites that use content publishing systems, URLs have become quite long.  Long URLs are hard to pass along. In emails, they can make line breaks where you don’t want them.  Links look horribly long on webpages and in social media, they are just too long to fit within the allowed number of characters. [...]

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10 Twitter DON’Ts

Now that you have a twitter account and are ready to start using it, you might want to know what not to do.  Use these guidelines as things to avoid — consider it Twitter-etiquette. 1. DO NOT use your twitter feed as a chat room — especially for conversations that are exclusive. Just because twitter [...]

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Why should I use LinkedIn?

LinkedIn is a social networking site geared towards professionals.  It’s use to connect with current and former colleagues and with individuals in the same industry to establish relationships and find services.  It’s a great way to find potential clients, service providers and experts.  The service goes out of it’s way to help you make connections [...]

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Targeting Online Ads for Improved Results

When budgets are tight and marketing budges have been decreases are almost non-existent, online advertising is one of the best ways to stretch your dollar. Even still, it’s very important to make sure you are getting the most bang for your buck. This is where targeting your ads comes in. Targeting will help ensure ads [...]

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Common Sense Building Blocks to Starting a Small Business

Starting your own small business is both exciting and daunting.  There are so many things to consider that you may get easily overwhelmed.  Here I would like to share a few building blocks to get you on your way.    Fill your surroundings with positive and supportive people First and foremost, you must believe in [...]

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Why Your Business Needs to Tweet

What is Twitter? Twitter is a social networking and microblogging service which enables its users to send and read messages known as tweets.  Tweets are text-based posts of up to 140 characters displayed on the author’s profile page and delivered to the author’s subscribers who are known as followers. Since its creation in 2006,  Twitter [...]

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What is Facebook?

Unless you’ve been hiding in a technology-proof basement for the past year or two, you are at least familiar with the name Facebook.  When you peel back all the layers of what Facebook can do, you will find that the core of Facebook is a platform for bringing people together.   Whether it is finding long [...]

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