Images in websites serve many purposes. They identify you via your logo. They showcase samples of your work. They express the tone and feeling of your company. To optimally use image files on your site, you should be familiar with the different types. There are different kinds of image file which are suitable for use [...]
Do you find yourself swimming in a sea of apps for your iPad? It seems there are new ones released daily, and many of them all start to look the same. To help you navigate this ocean of resources, I offer you my 5 most valuable apps for your small business. 1. Dropbox — Cost: [...]
The primary purpose for a logo is immediate and lasting recognition. It is easy to conjure up images of crisp fries when you see those golden arches, or hear music in your head when you see that piece of fruit. The logo is one aspect of a company’s commercial brand, and the shapes, colors, fonts, [...]
In my reading about small business success, I often come across two terms that seem to be used interchangeable: Small Business Owner and Entrepreneur. While there are certainly similarities, I am finding some distinct differences. The Small Business Owner is someone who is very comfortable with their business and understands the natural size of their [...]
Congratulations small business owners, this week is to celebrate you! This week has been celebrated since 1963 to recognize the contributions that small businesses make to the economy. Did you know… • More than half of Americans either own or work for a small business • 60-80% of new jobs are created by small businesses [...]
Everyone knows that search engine placement is important, but do you know why? I mean really… if someone is looking for you, they’ll keep scrolling through the list of results to find your company. Right? No. According to a study conducted by Microsoft, click-thru rates decline by over 50% if you are listed on the [...]
Whether you’re just starting out or have had your own small business for years, from time to time everyone needs information on some topic. Whether it’s tax law or how to come up with a new marketing plan, it can be hard to find reputable advice on the internet. These are the sites I’ve found to [...]
