I’m going to start this post assuming you already know what Twitter is, why you would want to use it and the very basics of how to navigate around. Despite the fact that many people use Twitter, not all are using it to their fullest potential. 1. Use Hashtags You might be wondering what a [...]
Small businesses are often at a disadvantage when it comes to legal issues. Hiring a lawyer can cost a pretty penny, but not hiring one can cost a fortune. However, online legal resource can help you sort through some situations without a penny. Small business owners can get information on choosing and forming the right [...]
Many small businesses are hesitant to take their business online. They may be worried about how easy it might be to sell online, about the maintenance an ecommerce store requires or about not having a web programmer on staff. For most companies, I recommend using BigCommerce for their store! Why? It’s so easy. BigCommerce is [...]
FYI – Submit your URL to a quality web directory. We are listed in the Resources Directory Earlier today I was reading an old issue of BtoB and came across their social media marketing awards. I only skimmed the article because they were huge companies like Microsoft, Cybase, EMC, etc. While I’m sure I could [...]
In case you haven’t heard about it, Dropbox is an online service that allows you to synchronize files across multiple computers. It was founded in 2007 and launched publicly in 2008. This is single handedly the best free service that has enhanced my productivity on a daily basis. Why is it great? It allows you [...]
When email marketing first started growing in popularity in the late 90′s marketers had to use special software on their desktop computers. The software would handle sending the messages through your ISP by generating emails one at a time at a rate that the mail servers wouldn’t block. It could take a couple hours to [...]
LinkedIn is a social networking site geared towards professionals. It’s use to connect with current and former colleagues and with individuals in the same industry to establish relationships and find services. It’s a great way to find potential clients, service providers and experts. The service goes out of it’s way to help you make connections [...]
One of the best things about website is that they break down many traditional boundaries: geographical, ethnic, physical. For example, when you’re doing business online it’s just as easy to transact with a company on the other side of the world or a person in a wheelchair. When the web first started, pages were just [...]
When budgets are tight and marketing budges have been decreases are almost non-existent, online advertising is one of the best ways to stretch your dollar. Even still, it’s very important to make sure you are getting the most bang for your buck. This is where targeting your ads comes in. Targeting will help ensure ads [...]
As small business owners, we personally carry a great deal of responsibility on our shoulders. One responsibility that is often overlooked is our responsibility to the environment. We should have the same eco-attitude for our business that we exercise in our homes. While much of it seems common-sense, let me offer a few ideas that [...]
