So your website now features a shiny new blog. First off, the most important thing you need to remember is to use it. And don’t just use it it to announce things you are interested in. Publish content that will help your viewers or customers. Once you’re updating it on a regular basis and you [...]
Small businesses are often at a disadvantage when it comes to legal issues. Hiring a lawyer can cost a pretty penny, but not hiring one can cost a fortune. However, online legal resource can help you sort through some situations without a penny. Small business owners can get information on choosing and forming the right [...]
Here’s my favorite blog posts of the week: 1. Finding Customers around the World: Announcing SBA’s Export Video Contest – http://go.usa.gov/BSv The SBA and Visa are sponsoring a contest for small business owners to produce a video “Where will my next customer come from?”. Businesses can submit their export stories in 3 minute high def [...]
Many small businesses are hesitant to take their business online. They may be worried about how easy it might be to sell online, about the maintenance an ecommerce store requires or about not having a web programmer on staff. For most companies, I recommend using BigCommerce for their store! Why? It’s so easy. BigCommerce is [...]
In case you haven’t heard about it, Dropbox is an online service that allows you to synchronize files across multiple computers. It was founded in 2007 and launched publicly in 2008. This is single handedly the best free service that has enhanced my productivity on a daily basis. Why is it great? It allows you [...]
When email marketing first started growing in popularity in the late 90′s marketers had to use special software on their desktop computers. The software would handle sending the messages through your ISP by generating emails one at a time at a rate that the mail servers wouldn’t block. It could take a couple hours to [...]
In modern websites that use content publishing systems, URLs have become quite long. Long URLs are hard to pass along. In emails, they can make line breaks where you don’t want them. Links look horribly long on webpages and in social media, they are just too long to fit within the allowed number of characters. [...]
One of the best things about website is that they break down many traditional boundaries: geographical, ethnic, physical. For example, when you’re doing business online it’s just as easy to transact with a company on the other side of the world or a person in a wheelchair. When the web first started, pages were just [...]
As small business owners, we personally carry a great deal of responsibility on our shoulders. One responsibility that is often overlooked is our responsibility to the environment. We should have the same eco-attitude for our business that we exercise in our homes. While much of it seems common-sense, let me offer a few ideas that [...]
Images in websites serve many purposes. They identify you via your logo. They showcase samples of your work. They express the tone and feeling of your company. To optimally use image files on your site, you should be familiar with the different types. There are different kinds of image file which are suitable for use [...]
