So your website now features a shiny new blog. First off, the most important thing you need to remember is to use it. And don’t just use it it to announce things you are interested in. Publish content that will help your viewers or customers. Once you’re updating it on a regular basis and you [...]
Here’s my favorite blog posts of the week: 1. Finding Customers around the World: Announcing SBA’s Export Video Contest – http://go.usa.gov/BSv The SBA and Visa are sponsoring a contest for small business owners to produce a video “Where will my next customer come from?”. Businesses can submit their export stories in 3 minute high def [...]
When email marketing first started growing in popularity in the late 90′s marketers had to use special software on their desktop computers. The software would handle sending the messages through your ISP by generating emails one at a time at a rate that the mail servers wouldn’t block. It could take a couple hours to [...]
When budgets are tight and marketing budges have been decreases are almost non-existent, online advertising is one of the best ways to stretch your dollar. Even still, it’s very important to make sure you are getting the most bang for your buck. This is where targeting your ads comes in. Targeting will help ensure ads [...]
The primary purpose for a logo is immediate and lasting recognition. It is easy to conjure up images of crisp fries when you see those golden arches, or hear music in your head when you see that piece of fruit. The logo is one aspect of a company’s commercial brand, and the shapes, colors, fonts, [...]
Congratulations small business owners, this week is to celebrate you! This week has been celebrated since 1963 to recognize the contributions that small businesses make to the economy. Did you know… • More than half of Americans either own or work for a small business • 60-80% of new jobs are created by small businesses [...]
